The Social Media Marketing certification program contains 10 classes and more than 6 hours of social media class instruction, all of it delivered online at your convenience. Not only will you learn how to strategically leverage social networks, you’ll learn the why’s and how to’s of effective social media that will help you find a new job or grow your business.

Building Your Social Media Marketing Skills

As the social media field becomes more crowded, these skills are more crucial than ever. It’s not enough to simply post new product announcements on Facebook or Twitter; marketers need to command attention, craft relevant informational content, and engage in authentic and non-spammy ways. Behind the scenes, a deep understanding of platforms, content creation, lead generation, and measurement are just a few of the areas marketers must juggle.

OMI’s Social Media Certification program is unique in that it builds to specifically address these needs for the business professional and marketer. Upon completion, you will be well-rounded in your knowledge of all social media, understand the baseline principles that drive success on any platform, and have the skills to impact ROI. Most importantly, you’ll learn to develop a strong underlying strategy to focus your time, efforts, and budget—so social media doesn’t turn into a chaotic free-for-all.

5 Key Takeaways from the Social Media Certification Course: 

• How to be a part of the conversation, social media marketing foundations, as well as latest statistics, benefits, and recent case studies.
• Integrate and execute effective social media campaigns to increase brand awareness and drive sales.
• Develop practical strategies to position your brand and generate leads.
• Utilize tools and tactics that will help you measure engagement and ROI.
• How to manage your own brand and develop a personal social graph that can help you win business or get hired.