We live in a time when using digital marketing is a bit like trying to hop on a fast moving train … even if you manage to time your jump perfectly and make it on, you will very quickly realize you have no idea where you’re going.

Building a great digital strategy can have a big benefit for your brand, but how can you learn to do it in the most effective way?  In this second certification course from the highly rated new Influential Marketer Series developed exclusively for OMI by best selling marketing author and Georgetown University Professor Rohit Bhargava, you will go inside the world of digital marketing to learn how all the pieces fit together and what you really need to ensure success and avoid predictable failure.

As the former co-founder of the world’s largest team of social media strategists at Ogilvy and a longtime brand consultant, Rohit has taken the lessons from nearly a decade of work in building digital and social programs for dozens of brands and made those insights publicly available in a learning program for the first time ever.

In particular, this course will teach you:

• What digital marketing really is (without the usual buzzwords) and how the pieces fit together.
• How to justify and measure the real business value of your digital efforts.
• Why “conversation” is overrated and how great strategy can take you beyond the hype.
• How to build a powerful strategy that helps you decide what to do and what to avoid.
• Tips and techniques for involving your “reluctant experts” in creating content.
• How to engage influencers and communities in your marketing efforts
• How to build a great content marketing program, with tips, tricks and tools
• How to grow, hire or outsource a scalable team to grow your efforts.
• How to measure your results and relate the back to business value drivers

And these are just a few of the techniques and topics that will be covered over the span of eight customized classes (and over 6 hours of lessons on demand) that are sure to focus on the most useful topics you need to get started on building your digital strategy right away.

Class 1: Digital Strategy Introduction

Class 2: How to Build a Digital Strategy

Class 3: How to Create Compelling Digital Destinations

Class 4: How to Use Digital Drivers to Reach Audiences

Class 5: Introduction to Social Media Strategy

Class 6: Introduction to Influencer + Community Marketing Strategy

Class 7: Introduction to Content Creation + Curation

Class 8: Introduction to Content Strategy

Class 9: How To Measure Digital Marketing

Class 10: Recap: 5 Key Lessons To Remember

In addition to a digital certificate of completion after taking the course – every participant will also receive a beautiful physical copy of their certificate as well as a custom branded gift from the instructor.