Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process. This course will teach you the formula for successful lead generation. This formula combines the knowledge of a target audience with knowledge about what makes for compelling marketing messages. The four conversations that happen with every marketing prospect at every point in their journey will be factored into how to execute the eight components of a lead generation formula. Additionally, you’ll learn specific tips for maximizing success and minimizing failure.