What you will learn:
- Recount the history and evolution of digital marketing
- Understand the Ins and outs of the various types of online media used for content promotion
- Identify key topics in digital advertising like SEM, display ads, affiliate marketing and more
- Distinguish social media marketing channels like Facebook, Twitter, YouTube, Instagram, Pinterest, and more
- Analyze email marketing campaign best practices
- Discover mobile marketing
- Demonstrate the marketing funnel and how to direct people down your funnel for conversions
… and much more.
By completing this course, you will be able to:
- “Speak” the language of Digital Marketers
- Create a digital strategy
- Implement a digital campaign
- Measure your success using analytical tools
Curriculum
Part1: What is Digital Marketing?
History & Evolution
8:40
What is Social Media Marketing?
14:00
What is Content Marketing?
7:43
Types of Media Used for Content Marketing
9:50
Components of a Digital Marketing Campaign part 1
4:34
Components of a Digital Marketing Campaign part 2
8:26
Part2: Guiding Principles of Digital Marketing
Part3: The Primary Social Media Platforms
Part4: Introduction to Digital Advertising
Part5: Introduction to Mobile Marketing
Part6: Digital Marketing Automation + Campaigns
*
Final Exam is not available until all classes have been completed.
Final Exam
Instructor
Dan Gallo
Small Business Consultant & Social Media Director
Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced ... more.
What’s New
Webinar
Think Like a CMO: Are You Future Ready?Sign up now for this free event.
July 25th at 12:00pm PDT
