Mobile Marketing: the Which, the Who, the When, and How

A very important aspect that can be overlooked when considering Mobile Marketing, is the Operating System (OS) of the target market’ mobile device. With this course you will gain a better understanding of the various OS, apply the right OS or consider cross-platform OS to enhance your mobile marketing strategy.

Objectives

List all current mobile operating systems
Identify the most used OS
Compare OS functions and similarities
Define the right audience for your business
Identify their mobile use
Organize your audience according to OS use
Define the right OS, based on target market
Describe the benefits of Cross-platform mobile
Organize and plan your marketing approach
Formulate a sound POA that works with the OS
Explain the right design elements with OS in mind
Explain how to plan and schedule launch time
List the measurements methods to assess success

About this Class

44:20

Minutes of education

Video Lessons

Instructor

Marushka Andrews

Prior to working in academics, Marushka Andrews gained practical experience in the work field where she held different positions. In 2012 she had her first teaching experience as a part timer. August 2013, Marushka embarked on a new journey as a full time lecturer for the Marketing program of the Faculty for Ac more.