How to Measure Marketing Success

Create meaningful measurement and “test and learn” plans to show the business impact of marketing efforts. Determine which variables are impacting campaign responds to optimize performance.

Objectives

Define the key components of a measurement plan
Explain how to create key performance indicators
Identify historic benchmarks
Describe why testing is important
Define different types of testing methodologies
Explain how testing can be beneficial to optimize marketing investment
Write KPIs and Define Optimization Metrics

About this Class

22:07

Minutes of education

Video Lessons

Instructor

Sharon Bernstein

Sharon Bernstein has almost 20 years of digital analytics and e-commerce strategy experience spanning multiple industries and Fortune 100 clients. Specializing in online media measurement approaches, e-commerce strategies, digital campaign and web analytics, as well as competitive intelligence benchmarking, Sha more.