Webinar
Think Like a CMO: Are You Future Ready?Sign up now for this free event.
July 25th at 12:00pm PDT
Google Analytics can track many aspects of your website right out of the box, but if you want to get the most value out of the system, then it’s important to recognize opportunities for more robust tracking. This module teaches you how to identify new opportunities for tracking, and execute within Google Analytics. From technical data-collection to advanced configuration, we will help you make sure you get the most value out of your analytics data.
Objectives
- Identify the key aspects of the Google Analytics tracking code
- Explain what happens each time a page is loaded
- Recognize that not every activity on your website is tracked automatically
- Select the elements on your website that you want to track
- Describe the difference between sessions, users and pageviews
- Identify key metrics like bounce rate, session duration and new sessions
- Classify traffic between desktop, tablet and mobile
- Locate your visitors by country, region, city and language
- Identify the most common web browsers and screen sizes
- Classify your traffic patterns compared to similar websites
- Describe the way visitors make it to your website
- Classify traffic sources using channel groupings
- Report on organic search visitors
- Classify your most important pages into content groups
- Identify slow loading web pages and resources
- Locate top search terms entered by visitors
- Explain why event tracking is necessary
- Identify opportunities for automation
What’s New
