What you will learn:
- An overview of communication media and social media software platforms
- How to take valuable marketing insights from customer engagement and comments on social media
- The Consumer Engagement Engine model
- How social media can strengthen your brand
- Examples of best business practices on Facebook
- Best practice examples using Snapchat and Instagram
- Best practices of publishing, promoting your content and measuring success on LinkedIn
… and much more.
By completing this course, you will be able to:
- Establish your expertise and thought leadership in your industry through quality content posts on Facebook
- Harness the power of Snapchat and Instagram commercially
- Find the untapped potential of Snapchat and Instagram to effectively market to millennials
- Create an actionable social strategy to enable you to publish effectively on LinkedIn
Curriculum
Part1: The Primary Social Media Platforms
Overview of Platforms & Mediums
3:55
Facebook
9:50
YouTube
6:12
Instagram & Snapchat
6:54
Twitter
4:09
Pinterest
3:45
Blogging Platforms: Tumblr/WordPress
5:45
LinkedIn
6:13
Podcasts, SoundCloud & iTunes Store
5:28
Live Streaming Video/Periscope
5:54
Part2: Social Media: Consumer Insights
Part3: Social Media Brand
Part4: Your Business Goals on Facebook
Part5: Facebook: Insights
Part6: Best of Facebook Business
Part7: How to Market to Millennials
Part8: Things You Should Know About Advertising on Snapchat and Instagram
Part9: Creating an Influential LinkedIn Profile
Part10: Publishing on LinkedIn Pulse
Part11: Content Marketing for Social Media
*
Final Exam is not available until all classes have been completed.
Final Exam
What’s New
Webinar
Think Like a CMO: Are You Future Ready?Sign up now for this free event.
July 25th at 12:00pm PDT
