Mobile Brand

In this course, learners will be able to define brand, brand image and brand essence and major components of branding as well as state key principles of branding for mobile. Learners benefit from this practical guide on mobile branding through the use of real life examples.

Objectives

Define brand
Name some of the components of a brand
State the “born to be mobile” principle of mobile marketing
State role of mobile for brands that are all about mobility
State the role of mobile for brands that do not have mobility at their core
State “The Swiss Army Knife Principle” of mobile
State the brand portability principle
State the purpose of mobile as a platform
State the third possible role of mobile in marketing

About this Class

43:21

Minutes of education

Video Lessons

Instructor

Stephen Hersh

Stephen Hersh consults with companies to help them manage their brands, their business strategies, their creative strategies, and their relationships with consumers, customers, and employees. He often works through in-sourcing, training company employees to develop the skills to solve these problems themselves. more.