Best Practices for Integrated Content Marketing and Social Media

In this course, students will learn the importance of combining their social media and content marketing strategies. They will also learn which elements are needed to create a cohesive strategy for their business. This is relevant for students who are looking for a way to see better results from their social media and content creation efforts.

Objectives

How to establish a functional and well-maintained content development pipeline within your company
How to develop a consistent and strategic brand voice and focus throughout all of your content
How to develop content marketing that lends itself well to social distribution and promotion
Best practices for developing and nurturing social media conversations that support the sourcing, development and promotion of content marketing

About this Class

9:13

Minutes of education

Video Lessons

Instructor

Marc Ha

Throughout his 18 years as a consultant, first with Burson-Marsteller then with Text100, Marc has been extensively involved in a range of marketing communications disciplines, spanning corporate communications, media and analyst relations, content marketing and social media. He has spent a substantial portion o more.