How to Refine Your Content Marketing Strategy with Buyer Personas
Smart content marketing is a very cost-effective way of reaching new leads, particularly when compared…
The Top 20 Digital Marketing Strategists for 2015
The Online Marketing Institute is proud to recognize the Top 20 Digital Marketing Strategists for…
2 Easy Ways to Start Tracking Social Media with Google Analytics
By now, even the smallest of small businesses know that an active social media presence…
The Freemium Model: What’s All the Buzz About?
Freemium isn't new to 2014, but it certainly is a buzzword this year. This model…
Making Word of Mouth Work for You: How to Encourage Referrals
You work hard for new leads – spending time, energy and plenty of advertising and…
Making the Most of a First Time Buyer
It’s great news – a new customer slid all the way down your sales funnel,…
5 Keys to Planning Content for Mobile Audiences
Mobile is no longer the future of marketing – it’s the present. For marketers, mobile…
3 Missed Opportunities: Lead Nurturing to Maximize Conversions
Lead generation is a tricky thing to get right. And if you’re not doing a…
How to Use Freebies and Samples to Generate Leads
Whoever said that there is no such thing as a free lunch obviously never heard…
Cyber Monday Marketing: 3 Tips for eCommerce Success
It’s just over a week away, after we’ve all wrapped up the Thanksgiving leftovers and…