3 Critical Steps for Fine-Tuning Your Sales Funnel
Most businesses hoping to improve sales look back to square one: if marketing would only…
7 Steps to Effective Lead Nurturing: Reactivate Your Email Lists in 2015
Do you struggle with email marketing? You’re not alone. B2B marketers often underestimate the efforts…
How to Get Your Social Media Marketing Right (and Wrong): Newsjacking
So far in this blog series, we’ve covered how to perfect your voice for social…
How to Get Your Social Media Marketing Right (and Wrong): Contests
Last week, I started off this social media marketing series with a discussion of voice…
Guesswork to Science: How to Fix B2B Lead Generation With Intent Signals
Wasted marketing budgets fueled by spray-and-pray marketing tactics. Low marketing-to-sales lead conversions. Poor alignment between…
How to Get Your Social Media Marketing Right (and Wrong): Voice Matters
Using social media to market your brand is just good business – and all the…
Mapping Out Your Marketing Automation Strategy
If you’re on a road trip, you started at point A with the goal of…
Digital Marketing Team Training: How OMI Helps Your Organization Achieve Digital Excellence
The OMI Education & eLearning Program The Online Marketing Institute is the world’s most respected…
A Lesson in Viral Video Marketing: Cats, Celebrities, and Madden NFL 15
I love cat videos as much as any other girl on Facebook, but that doesn’t…
Tips for Social Media & Email Marketing: Tailoring Content for Your Channels
In my last post, I explored the value of social media marketing in comparison with…