Is Shorter B2B Content Better?
A client recently asked if I could write a white paper for them. However, when…
5 Ways an SEO Site Audit Can Improve Your Website’s Rankings and Profits
How is your website doing? Are you ranking well? Is the site healthy? Oh, sure,…
40+ Ways to Improve Your Digital Strategy in 2014, Part Two
The Online Marketing Institute's Annual List of Top Digital Strategists Share Their Best Advice for Driving…
What’s the ROI of Social Media?
Today, more businesses demand their social media marketing campaigns generate ROI (return on investment). A…
How to Fail at Content Marketing
We're in a marketing world that's constantly evolving, and content marketing is no different. In…
Three New Ways to Boost ROI From Your Referral Program
Are you getting the maximum ROI from your refer-a-friend program? Here are three new ways…
Mastering the Facebook Sales Loop
Is it possible to get sales from Facebook? And if so, how do you do…
6 Best Practices in Remarketing
If your business isn’t remarketing, you’re missing a great opportunity. Remarketing (aka retargeting) is a…
3 Marketing Tactics Prospects Find Impossible to Ignore
Whether your goal is simply to get read - or to make an immediate sale…
The Top 4 Reasons to Have a Facebook Business Page
While most company owners are being told that having a Facebook business page is important,…