Welcome back to our Best of Social Media roundup—our favorite posts from the past 7 weeks. This week, use Google+ for your business (consistently, at least!), improve your Facebook ads, create your own Superfans, and more.
How to Create Superfans
JetBlue has them. Virgin America has them. Even Zappos has them—the Superfan. Consumers who are passionate enough about your brand to promote it themselves. But how do you create your own Superfans? Dave Evans shares the unique characteristics of a Superfan, and how your company can create a culture of Superfans, too.
10 Examples of Effective Facebook Ads
Need some inspiration to improve your Facebook ads? HubSpot collected 10 examples of effective Facebook ads, with explanations on why they work, and best practices to improve your own.
Why You Need to Use Google+ [Infographic]
Still not using Google+? You should. Over on the Unbounce blog, Oli Gardner shares how your business can take advantage of Google+, with the help of a nifty infographic. Discover how Business Pages allow you to enhance your brand, quick tips for Google+ success, and more.
Why You Should Try Twitter Search
The next time you decide to do some research on Google, consider using Twitter instead. In this blog post on MarketingProfs' DailyFix, discover how you can use Twitter search to learn about a specific topic, research a product, or get the scoop on a company (and your competitors).
Tips for Measuring Social Media Performance
Think social media marketing isn't quantifiable? Think again. Over on MarketingLand, Candace Marks shares advice for measuring what matters to your business.
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