August 2012 - Online Marketing Institute

Recently, OMI Founder Aaron Kahlow sat down with Todd Wilms, Senior Director of Social Media at SAP, to get a behind the scenes look at SAP’

Megan Leap's picture August 30, 2012 byMegan Leap

I'm thrilled that one of my favorite experts on landing page optimization, Tim Ash, is joining us this September at the Digital Marketi

conversion optimization, landing pages

August 29, 2012 byMegan Leap

When talking about PPC, it’s not uncommon to constantly reference Google, AdWords, Google Places, Google Analytics, etc. - you get the idea.

Paid Search

August 27, 2012 byAnne Bunkers

Photos going viral Pictures are a hot topic in 2012. From Instagram to Memes, they resonate with users and quickly engage them while being e

social media

August 27, 2012 byNessa Felleson

By now you have probably seen some promoted tweets or promoted trends on your Twitter feed. Advertising on Twitter is unique in that it can

social media, twitter

August 24, 2012 byAnne Bunkers

In advance of the upcoming Digital Marketing Strategy Summit, I asked a few of our speakers to share their favorite advice for accelerating

August 23, 2012 byMegan Leap

We're just 27 days away from the start of the Digital Marketing Strategy Summit—the leading online event for accelerating social media

August 21, 2012 byMegan Leap

Affiliate marketing is a traffic driving practice in which a business rewards one or more affiliates for each visitor or customer brought ab

affiliate marketing, online advertising, online marketing, online marketing ROI

August 20, 2012 byMike McAnally

What is "The Funnel?" A successful landing page funnel will have a simple, easy navigation path that drives visitors towards your

landing pages, lead nurturing, online marketing

August 14, 2012 byBrett Patterson

Over the past few years, I've had the pleasure of getting to know the team at Wordstream, a provider of search marketing tools. Not onl

Paid Search, PPC, search engine marketing, SEO, social media, Social Media Marketing

August 13, 2012 byMegan Leap

OMI Blog-August 2012