October 2012 - Online Marketing Institute

When you think about how much time you spend in your various analytics platforms, I bet you haven’t really divided up your work between pre-

analytics

Jeff Nordeen's picture October 26, 2012 byJeff Nordeen

In the Hansel and Gretel story, Hansel takes a slice of bread and leaves a trail of bread crumbs for them to follow home. However, they find

search engine optimization, SEO

October 25, 2012 byMike McAnally

Since the release of the Google Panda algorithm update in 2011, which can harm a site’s rankings if there are too many spammy or low quality

online marketing, search engine marketing, search engine optimization, SEO

October 17, 2012 byNessa Felleson

After spending days working on copy for a client’s email campaign, I started thinking about the age old question of how much really is too m

email, email marketing

October 15, 2012 bySara Chapman

Many B2B companies that I work with are skeptical of creating a blog for various reasons. Most are concerned over starting something that th

content marketing

October 12, 2012 byNessa Felleson

I'm thrilled to announce that Jon Miller, VP Marketing, will be our guest speaker Tuesday, October 16, 2012 at our Digital Leaders Cock

B2B marketing, Business to Business

October 11, 2012 byMegan Leap

It can get overwhelming to manage multiple budgets across many campaigns. This is especially true when certain campaigns always hit their da

Paid Search

October 11, 2012 byAnne Bunkers

Conversion Conference Florida kicked off this morning in beautiful Ft. Lauderdale, FL. The event is packed—and I love meeting so many smart

conversion optimization, landing pages

October 9, 2012 byMegan Leap

Keywords are always a main focus of any SEO discussion. The Search Engines use your keywords to determine what your site, and ultimately eac

keywords, SEO

October 9, 2012 byMike McAnally

Friday was the anniversary of Steve Jobs' passing. Steve was brilliant innovator—who married stunning, user-friendly designs with the l

landing pages, online marketing, online marketing ROI

October 8, 2012 byMegan Leap

OMI Blog-October 2012