November 2012 - Online Marketing Institute

LinkedIn is often the ugly step child to Facebook when it comes to where many businesses focus their limited social media efforts, but it ha

B2B marketing, linkedin, Social Media Marketing

Nessa Felleson's picture November 29, 2012 byNessa Felleson

In advance of OMI's Social Media Strategy Summit (all sessions are now available through an OMI subscription), I asked our speakers for

online marketing, Social Media Marketing

November 27, 2012 byMegan Leap

Instagram is a photo sharing service available as an easy to download application for any Android or iOS powered device. The photos captured

Instagram, online marketing, social media

November 27, 2012 byRachele Cermak

Establishing a business page on Facebook creates a space to nurture relationships with your customer base, but how do you get people to like

facebook, social media, Social Media Marketing

November 16, 2012 byRachele Cermak

Call it delight, caring, innovation or service, some companies set themselves apart by earning the durable preference of their customers. I

November 15, 2012 byDave Wieneke

If you’ve jumped into social media for the purposes of internet marketing – kudos to you. This is a forward thinking action, which can drive

social media, Social Media Marketing

November 13, 2012 byHeather Lutze

Facebook has made it really easy to promote a post. As soon as you post something you will see a little button that says “promote” and it co

social media, Social Media Marketing

November 12, 2012 byNessa Felleson

Pinterest has been the topic of social media conversations since it burst onto the social scene, but now the conversation has now evolved in

pinterest, social media, Social Media Marketing

November 9, 2012 bySara Chapman

LinkedIn is the latest social media site to adopt a highly visual layout which started with Facebook’s timeline. While many companies don’t

social media, Social Media Marketing

November 8, 2012 byNessa Felleson

OMI Blog-November 2012