February 2013 - Online Marketing Institute

Google Offer Extensions, AdWords' latest new advertising extensions, is now being rolled out to all AdWords advertisers and can be foun

Adwords, Paid Search

Larry Kim's picture February 26, 2013 byLarry Kim

Affiliate programs have long been known in the B2C world for being able to provide a great value for growing your ecommerce business with a

affiliate marketing, B2B marketing

February 22, 2013 byBrett Patterson

Brian Massey, The Conversion Scientist & Author of "Your Customer Creation Equation" An effective landing page opt

landing pages

February 15, 2013 byMegan Leap

We know social media is the “it” thing. We all need to be there. We understand that social media is about engaging in conversation with curr

February 15, 2013 byNessa Felleson

Justin Rondeau As a marketer that's passionate about optimization and testing, I always look forward to WhichTestWon's Annual Test

February 13, 2013 byMegan Leap

Whether you’re a B2B marketer, focused on social media or someone who draws upon a wide range of online marketing skills, we’re all looking

content marketing, search engine optimization, SEO, social media analytics, twitter, web analytics

February 11, 2013 byRachele Cermak

If you haven’t heard by now, on February 6th Google announced the new AdWords Enhanced Campaigns, which combines mobile and desktop search i

Adwords, location-based marketing, Paid Search

February 8, 2013 byRobert Brady

Wondering what's the difference between AdWords conversion tracking and goal completions in Analytics? For starters, they are not repor

Adwords, analytics, Google Analytics, Paid Search

February 6, 2013 byRachele Cermak

With so much of today’s marketing and advertising being geared towards personalization, it’s no wonder Google Analytics took its interface a

Google Analytics, web analytics

February 5, 2013 byFeras Alhlou

In advance of tomorrow's virtual Crash Course on brand advocate marketing, I interviewed course instructor, Rob Fuggetta, and asked him

February 4, 2013 byMegan Leap

OMI Blog-February 2013