May 2013 - Online Marketing Institute

Companies and brands are adopting social networks at unprecedented rates. According to a recent survey NetBase ran with our partner J.D. Pow

social listening, social media, Social Media Marketing, social media monitoring

Lisa Joy Rosner's picture May 30, 2013 byLisa Joy Rosner

Last week I discussed 4 signs it's time to redesign your website. If you considered those and are now ready to tackle website design, r

web redesign, website strategy

May 29, 2013 byCameron Madill

We’ve known for a while now that mobile is a critical factor in all things marketing. This is particularly true for email marketing today. B

email marketing, mobile, mobile marketing

May 23, 2013 byLaurie Beasley

Did you know the design of your website may be holding your business back? When visitors find a website difficult to navigate or use, or th

content, website redesign, website strategy

May 22, 2013 byCameron Madill

In my last post, I explained the importance of website usability. In this post, I explain what it takes to make a website so easy to use tha

website usability

May 21, 2013 byJohn Thyfault

You’re an online retailer. Business is OK, maybe good, but it can be better. You’ve been exploring new marketing channels that can potential

comparison shopping engines

May 16, 2013 byJon Gregoire

Ask any marketer and you hear the same thing: Pinterest matters. What’s less clear, however, is exactly how. While we’ve all heard that Pint

pinterest, social media, Social Media Marketing

May 15, 2013 byShanna Mallon

This is the first posting in a series about what it takes to make a website so easy to use that your audience will return again and again be

website strategy, website usability

May 14, 2013 byJohn Thyfault

Social media can seem overwhelming. Let’s face it, if you are running a business, you are really busy running the business, right? Have you

small business, social media

May 13, 2013 byKatrina Padron

Thought your Facebook reach was down? It was just a bug! The social media marketing sphere has been filled with complaints from brands that

May 10, 2013 byEmeric Ernoult

OMI Blog-May 2013