Did you know the design of your website may be holding your business back? When visitors find a website difficult to navigate or use, or they simply think it is ugly, they have no qualms about taking their money and loyalty elsewhere. A website redesign can help your company gain the competitive edge you desire in order to attract new business – and keep it.
RELATED TUTORIAL: B2B Website Redesign
Here are the most common signs you may need to consider refreshing your website:
1. Lack of responsiveness.
In the past, you only had to worry about how your site looked on a computer screen. However, with the plethora of mobile devices that can access the web nowadays, you need to make sure your site’s design is responsive to any platform – from a desktop PC to a smartphone. If your site is annoying to navigate on smaller devices, it’s time for a redesign.
2. Outdated information.
Websites need more than just correct information to gain new visitors; they need regular action. If you don’t update your site as often as you know you should, a website redesign provides the perfect opportunity to remedy the problem.
3. Long load times.
A website that takes too long to load is a turnoff, especially with the smartphone crowd. It shouldn’t take more than five seconds for your site to load.
4. Visitor loss.
If you’ve noticed that visitors never navigate past your home page, or if they’re declining in numbers, it’s time revamp your site’s content. This is particularly true if your site holds no SEO clout.
Learn how to redesign your website for better performance.
Watch the tutorial—B2B Website Redesign—and learn how to provide an easy, intuitive way for visitors to engage with your content. After watching, you'll be able to create a concrete, sure-fire plan for improving your website. Access it FREE with a 7-day trial to the Online Marketing Institute. Activate trial now.
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