July 2013 - Online Marketing Institute

In Laurie Beasley's previous post about content marketing, she mentioned that that sharing original content is important. The whole pur

B2B marketing, content, content marketing, content strategy

John Thyfault's picture July 31, 2013 byJohn Thyfault

The key to a successful blog is maintaining that blog with fresh, interesting content that drives traffic to your website and entices new vi

July 29, 2013 byMarcela De Vivo

So you have big news! You’ve been hard at work over the past few weeks creating something pretty special. It’s a new product and it’s going

affiliate, affiliate marketing

July 24, 2013 byKatrina Padron

Content marketing is a newish term for an oldish concept: surround your customers with information and education they need to feel motivated

B2B marketing, blogging, content marketing, content strategy

July 24, 2013 byLaurie Beasley

Last week, I was talking to a senior executive at one of the largest and most respected global agencies, and I asked him, "how do you f

Digital Talent, hiring

July 18, 2013 byAaron Kahlow

For many of your visitors, the first experience they have with your brand is seeing your Facebook Cover Image, so make sure to take advantag

facebook

July 10, 2013 byKatrina Padron

Social media and interactivity are a major focus of many companies’ outbound communications efforts—but what if some of that interactivity i

July 8, 2013 byJohn Thyfault

Need landing page testing inspiration? You've come to the right place. Below, you'll find 25 elements to test within any landing e

July 5, 2013 byJessica Collier

OMI Blog-July 2013