For many of your visitors, the first experience they have with your brand is seeing your Facebook Cover Image, so make sure to take advantage of this valuable real estate.
At a minimum, your Facebook Cover Image should be properly formatted to 851 x 315 pixels. There is room for your profile picture to overlap, but beyond that, here are 9 tips for creating an effective Facebook Cover Image.
1. Utilize Prime Real Estate
You only get a few seconds from the time someone lands on your page to the time they leave or the time they realize they are in the right place and want to stay. Using your cover to clearly state what your company does and provide links to find out more, register for your email newsletter or connect in other places is a great way to get your information in front of these prospects quickly. See Splash Resume's Facebook Cover Photo below.
2. Highlight Your Service Benefit
Products are extremely easy to highlight, but the service industry tends to overlook this opportunity. One brand that gets this right is Apartment Jeanie. They’ve featured the customer’s benefit and the consumer knows exactly what results to expect.
3. Tell Your Story
Storytelling is possibly the most effective strategy for growing a brand. Use your cover as a way to share your story like Surf Dog does.
4. Showcase Happy Customers
Nothing sells better than existing customers sharing their enthusiasm for you product or service. You may be collecting text based testimonials but look how appealing photos of happy customers are on the Parties By Dylan Page!
5. Photos of Your Tribe
People are more likely to get involved when they see people like themselves getting involved. Be Good to People has a tribe of people spreading their message worldwide and they use a cover image to show this.
6. Make it Current and Relevant
Whether you have new products for the season or upcoming events, the cover image is a perfect place to showcase timely and relevant happenings for your company. Savor the Success highlights a recent conference.
7. Position Your Image to Go Viral
We love to be a part of something big, something that is changing lives and changing the world. More Than Me ran a campaign called “I Am Abigail” that invited and encourage their tribe to get involved by posting a picture of themselves and tagging their friends in the photo.
8. Include a Strong Call to Action
Someone lands on your page, do they know that next step? What do you want them to do? Where do you want them to go? Orglamix tells them exactly what to do by adding a call to action to their cover image.
9. Use Creative Graphics
Sharing your brand essence through one graphic is powerful. You know all you need to know just from looking at one image. The Forest Feast does a great job of telling their story through one creative graphic.
Do you want to grow your Facebook audience?
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