50% of Content Marketing Efforts Are a Waste, and Why That’s Good for You

If you're investing in content marketing, there's roughly a 50% chance your efforts are a waste. And that's a good thing. Tha

B2B marketing, content marketing, content strategy

January 30, 2014 byMegan Leap

3 Alarming (but Exciting) Content Marketing Statistics

Content marketing—including blogs, webinars, and white papers—is the heartbeat of successful digital marketing. It can make a boring product

content marketing, content strategy

January 29, 2014 byMegan Leap

14 Basic Small Business Online Marketing Tactics To Do In 2014

Something about the new year makes us want to start fresh. We reach for the clean slate and make new plans. It’s an exciting time of the yea

January 28, 2014 byKatrina Padron

4 Things You Need To Know About The B2B Content Funnel

Does your content do most of the selling for your company? It should. But if it doesn’t, your problem may be rooted in not having a content

January 27, 2014 byPaul Gustafson

Top 40+ Digital Strategists in Marketing for 2014

The Online Marketing Institute is proud to recognize 40+ digital marketing strategists, selected as the luminaries who have paved the way fo

online marketing

January 27, 2014 byJenny Hunt

State of Digital Marketing Talent & Education

It’s time for my favorite once a year note on the State of Digital Marketing Talent & Education, built for all my colleagues in mark

digital marketing talent, digital strategy

January 24, 2014 byAaron Kahlow

3 Qualities of Super B2B Marketers: An Interview with Jasmine Sandler

Do you and your team have what it takes to be successful B2B marketers? In today's new world of B2B, it takes much more than a large sa

January 17, 2014 byMegan Leap

How to Stop Leads from Leaking Out of Your Sales Funnel

In our final installment on how to develop and nurture sales-ready qualified leads (here is the last post on multi-touch email & te

B2B marketing, lead management, lead nurturing, marketing automation

January 14, 2014 byLaurie Beasley

5 Reasons You Are Terrible at Content Marketing

Everybody wants to be at great at content marketing, but not many people have what it takes to truly be a great online writer. Marketing you

B2B marketing, content marketing, content strategy

January 14, 2014 byKelsey Jones