Data Driven Marketing, is 2014 the Year?

After reading the great predictions post  from our friends at Anametrix, I could not help but think, "Is this the year we see data dri

analytics, big data

January 10, 2014 byAaron Kahlow

4 Essential Tactics for the Digital Marketing Novice

What digital marketing skills do you want to acquire in 2014? Over the past few weeks, I embarked on a professional development journey with

beginner, digital essentials, digital marketing

January 10, 2014 byJenna Cheng

Pinpointing Influencers in B2B Sales Using Big Data

Don’t let the term “Big Data” scare you off; just because there is a ton of customer data available at your fingertips, does not mean it’s u

b2b sales, big data, marketing automation

January 8, 2014 byNicolette Beard

5 Structural Flaws in Your Social Customer Service Watchtower

Understanding what causes customer disasters on social media can help you avoid them completely. Smart social customer care is about alignin

customer service, social media, Social Media Marketing

January 3, 2014 byJeannie Walters