April 2014 - Online Marketing Institute

Do you have a clear brand strategy that your audience understands? This is one big and very important question to consider when you are tryi

branding, branding strategy

Kaylum Sharp's picture April 30, 2014 byKaylum Sharp

Today’s marketers have a nearly infinite amount of data at our disposal, and to be successful we must have the ability to analyze the millio

April 28, 2014 byLaura Patterson

If there is truth in one thing, it’s that social media is on the rise. In fact, it’s more like blowing the roof off digital marketing as we

April 25, 2014 byChris Raulf

By now it should be no secret that Facebook’s organic reach is falling. As of February 2014, it is only around the 6 percent mark. And Faceb

April 23, 2014 byBjorn Teo

Social media is a marketing monster. It provides the most powerful platform to share your message with the world. But, how do marketers brea

April 21, 2014 byMadison Jacobs

Modern marketing is all about using technology to more efficiently and effectively produce revenue. Tapping into the “digital body language

April 18, 2014 byMary Wallace

This past February, I had the honor of participating in a panel at an industry event where the topic was how to host a successful event, and

April 17, 2014 byKent Lewis

Branding is critical and has the power to determine the success of your business. Good branding can turn any business from blah to “brandtas

April 16, 2014 byAlessandra Ceresa

Inbound or outbound marketing? It comes up in almost every campaign kick-off or strategy brainstorm. But it's the wrong question at the

April 15, 2014 byCarmen Hill

So your company is just starting to get noticed on Twitter and other social media platforms! That’s awesome. It’s a great avenue to reach th

April 14, 2014 byBenjamin Taylor

OMI Blog-April 2014