The Facebook Mobile Advertising Opportunity: What Marketers Need to Know

In Q4 2013, Facebook’s mobile advertising business surpassed the$1 billion mark at $1.37 billion, making mobile account for 53 percent of Fa

May 27, 2014 byKellyWrather

5 Tips for Taking a Stand on Social Media (and Doing It Well)

How much money would it take for you to post a comment about healthcare or the most recent presidential election on your company’s social me

May 25, 2014 byJack Holt

Why Digital ROI = Clarity + Learning

3 Compelling Examples of Major ROI Pivot Moments Whether you are a hard-core digital marketer, general marketer dabbling in digital, or smal

May 22, 2014 byAaron Kahlow

Building a Mobile Attribution Framework Doesn’t Have to Be Scary

Mobile analytics can be tricky. After years of working with clients on their mobile framework, I’ve seen major advancements in the mobile a

May 20, 2014 byBill Bruno

What You Never Knew About Repeat Customers (and What to Do Now)

A user who buys from your site once is a first-time customer. When this first-time customer comes to your site for a second time and makes a

May 18, 2014 byTracy Vides

The Renewal: How to Solidify the Client Relationship

The agency-client relationship is often short-lived, with most estimates falling around the three-year mark. In 2012, only 36% of marketers

May 15, 2014 byPaul Roetzer

5 Reasons Your SEO Strategy Needs Google+

Getting found in Google is a top goal for any local business. And rightly so. Google is still the top search engine, with 67 percent of all

May 13, 2014 byTamara Weintraub

10 Tips to Boost Your Performance Using Facebook Advertising

Facebook is a great advertising tool, but you have to know how to strategize its use in order to get the maximum benefit out of it. Here are

May 11, 2014 byRocco Baldassarre

How to Maximize Returns from Twitter Ads

Social media advertising and business strategies have increasingly become intertwined with each other. Business promotion cannot attain succ

May 9, 2014 byJames Patrick