2 Easy Ways to Start Tracking Social Media with Google Analytics
By now, even the smallest of small businesses know that an active social media presence is necessary to appeal to web savvy customers in the
small business, social media
December 21, 2014 byEmily Everett
The Freemium Model: What’s All the Buzz About?
Freemium isn't new to 2014, but it certainly is a buzzword this year. This model of doing business shows up a lot in the world of phone
freemium, marketing strategy, online strategy
December 18, 2014 byEmily Everett
Making Word of Mouth Work for You: How to Encourage Referrals
You work hard for new leads – spending time, energy and plenty of advertising and marketing dollars to reach them. But as you probably know
marketing strategy, referral, word of mouth
December 11, 2014 byEmily Everett
Making the Most of a First Time Buyer
It’s great news – a new customer slid all the way down your sales funnel, and finally made a purchase! Don’t leave it there. The fact that y
customer service, lead nurturing
December 7, 2014 byEmily Everett
5 Keys to Planning Content for Mobile Audiences
Mobile is no longer the future of marketing – it’s the present. For marketers, mobile is the “last mile” of effectively connecting with audi
mobile strategy
December 4, 2014 byCarla Johnson
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