7 Things to Consider When Launching an E-commerce Site
If you’re considering the launch of an e-commerce website, you are poised to cash in on a continually growing trend. UPS’s 2016 Pulse of the
checkout, E-commerce, SEO, website
7 Things to Consider When Launching an E-commerce Site
If you’re considering the launch of an e-commerce website, you are poised to cash in on a continually growing trend. UPS’s 2016 Pulse of the
checkout, E-commerce, SEO, website
Account Based Marketing with Social Leads
If you’re working on developing inbound marketing strategies, you’re likely focused on a limited target audience. Your interests center on
account based marketing, inbound marketing, retargeting, targeted leads
How to Develop a Crushing Video Marketing Strategy
Video was bound to become the new go-to marketing tool sooner or later. Good videos can communicate as effectively as text and image based c
animation, explainer videos, video marketing
5 Alternative Niche Marketing Strategies
Creating niche marketing strategies is a daunting task for any marketer. Niche businesses can only cater to a small audience and address ve
affiliate marketing, marketing strategies, niche
7 Best Productivity Tools for Digital Marketers
Multitasking and productivity As a digital marketer, you know that you must utilize tools like social media, analytics, data visualization,
marketing automation, marketing tools, productivity
How to Set the Stage for Engaging Content
Five years ago, I was not a writer. I liked reading books. I would devour them all day long if I had the chance. But somehow, with a pen in
content creation, content marketing strategy, content writing
Know Thy Customer: Winning in Retail
Retail seems to be taking a beating. For many companies foot traffic – and earnings – are in decline. The health of the US department store
marketing automation, Predictive Marketing, retail, traditional marketing
Infographic: Event Management with Social Media
Any successful event management professional knows that planning a successful event requires a great deal of organization and communication,
event marketing, events, facebook, social media
Do Your Marketing Videos Cause “Failure to Differentiate”?
Person watching marketing video When buyers can’t figure out what differentiates a company’s solution, bad things happen: They rule out
content marketing, internet strategy, video