All businesses know for a fact that to increase profitability index, one needs to ensure that their business is able to garner the right target audience a.k.a Leads. Generating quality and targeted leads is the basis through which you can increase your site’s sales and conversion. As such, one of the proven websites hacks that help boost conversion rate is an optimized landing page.
A landing page - alternatively known as a 'lead capture page' - is a simple web page designed for a single purpose. This purpose may be subscribing to an email list, purchasing a product or downloading an eBook. There are various types of landing pages that one can create depending on marketing campaign. However, a few important elements are consistent across all landing pages, irrespective of their specific purpose.
In the infographic below, we highlight the 11 basic elements which form the anatomy of a good landing page. These elements are common to all landing pages and incorporating them will help boost your chances of achieving a desired marketing goal. Some of the must-have elements on a landing page include:
- An engaging and click-worthy headline.
- An actionable call-to-action (CTA).
- A short and concise content that is benefit-focussed.
- Relevant and beautiful images.
- A simple lead capture form.
By optimizing a landing page for compliance with standard conventions, you not only ensure that visitors will have a good impression of your site, but also increase the effectiveness of your overall marketing funnel.
Thus, if you want to build a high converting landing page for your website then take a look at this infographic now to know what these must-have elements are. For in-depth information on each of these landing page best practices, you can check out the full guide. Moreover, feel free to save, reprint, and share in any way you like:
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