6 Reasons to Encourage UGC on Instagram

As a marketer, you know your product inside and out. This experience is essential on Instagram, one of the most important social networks i

Brand and Consumer Insights, content marketing, Social Media Marketing

June 19, 2018 byHugh Beaulac

PR Disaster Management: Damage Control in The Digital Age

PR disasters are never easy to handle. The Internet plays a big role in spreading corporate mishaps, delivering the news in seconds. Any bu

Brand and Consumer Insights, Other, SEO, Social Media Marketing

June 15, 2018 byJerry Little

What Is Digital Transformation and Its Relationship to the Future of Work?

When was the last time you subscribed to (and read) a foldable newspaper? Deposited a check at a brick-and-mortar bank? Listened to a radio

Brand and Consumer Insights, Marketing & Advertising Technology, Other

June 12, 2018 byJosh Jackson

5 Metrics to Measure Your Influencer Marketing Performance

While content is considered "the king" when it comes to engagement and brand awareness, influencer marketing is quickly becoming

content marketing, digital advertising, Other

June 8, 2018 byRobert Katai

Why You Should Invest in Digital Marketing Training

Two managers are talking about training their employees. The first asks, "Yeah, but what if we train them, and they just leave?"

Marketing & Advertising Technology, Other

June 5, 2018 byVictoria Feder

9 Traditional Marketing Techniques That Still Matter

In the age of digital marketing, traditional marketing is not dead. To this day, cold calls remain the #1 method to generate warm leads and

Marketing & Advertising Technology, Other

June 1, 2018 byJade Anderson