4 Honest Ways to Evaluate Your Content Marketing

Ah, the irony of the impatient marketer. Don’t assume that the “social” in social media equates to an immediate response. If you do, I guara

February 3, 2014 byPhil Paranicas

Customer-Sourced Content: 7 Ways to Turn Questions into Content

Content marketing must be consistent to be effective, but it’s not enough to just keep putting content out there. In order to stand out to t

January 31, 2014 byLinda Dessau

50% of Content Marketing Efforts Are a Waste, and Why That’s Good for You

If you're investing in content marketing, there's roughly a 50% chance your efforts are a waste. And that's a good thing. Tha

B2B marketing, content marketing, content strategy

January 30, 2014 byMegan Leap

3 Alarming (but Exciting) Content Marketing Statistics

Content marketing—including blogs, webinars, and white papers—is the heartbeat of successful digital marketing. It can make a boring product

content marketing, content strategy

January 29, 2014 byMegan Leap

4 Things You Need To Know About The B2B Content Funnel

Does your content do most of the selling for your company? It should. But if it doesn’t, your problem may be rooted in not having a content

January 27, 2014 byPaul Gustafson

5 Reasons You Are Terrible at Content Marketing

Everybody wants to be at great at content marketing, but not many people have what it takes to truly be a great online writer. Marketing you

B2B marketing, content marketing, content strategy

January 14, 2014 byKelsey Jones

3 Key Questions to Ask Before Investing in Content Marketing

The good ol’ days of developing a single message and broadcasting it over the airways are long gone. Now marketers are faced with a seemingl

content marketing, content strategy

December 30, 2013 byDenise Robert Mckee

The 7 Steps of the Inbound Marketing Campaign Process

The business world is always trying to figure out how to use process to create scale. Makes sense, right? With good process comes scale, and

B2B marketing, inbound marketing, lead generation, lead nurturing

December 28, 2013 byChad Pollitt

How to Boost Your Blog by Interviewing Influencers

One of the most powerful ways to boost the profile of your blog is by interviewing people who are already established in your niche. Here ar

blog, blogging

December 17, 2013 byWill Stevens