6 Rules for Epic Content Marketing

My newest book, Epic Content Marketing, was just released this week. Naturally, the title has prompted many marketers to ask me, “What exact

content marketing, content strategy

September 26, 2013 byJoe Pulizzi

3 Reasons You Need to Implement Google Authorship Now

If you're creating content online, you need to use Google Authorship and Google Plus. Google Authorship makes it easy to identify the a

google authorship, google plus

September 25, 2013 byChase Engstrom

Real-Time Content Marketing Strategy: Act in the Moment, Plan in Advance

Some of the most compelling social media and content marketing stories are those that happen in real time. They seize the opportunity to be

content marketing, content strategy, real-time content marketing

September 19, 2013 byCarmen Hill

How to Use Instagram for Content Marketing

Use Instagram to Tell Your Brand’s Story What are you trying to communicate with your overall content marketing strategy? If you don’t know,

content marketing, content strategy, Instagram, social media

September 19, 2013 byShanna Mallon

21 Questions to Ask Before Creating Your Next White Paper

Before you develop your next white paper (or any other major piece of content), your need to create a brief that outlines your objectives an

B2B marketing, content marketing, content strategy

September 9, 2013 byRachel Foster

How to Prevent Content Theft: What Marketers Need to Know

The wonderful thing about content marketing is that you can reach thousands, even millions of people with your message. The downside is that

content marketing, content theft

August 20, 2013 byJohn Thyfault

7 Elements of Great Content for B2B Marketing

In Laurie Beasley's previous post about content marketing, she mentioned that that sharing original content is important. The whole pur

B2B marketing, content, content marketing, content strategy

July 31, 2013 byJohn Thyfault

10 Ideas for Creating New Blog Content that Your Audience Loves

The key to a successful blog is maintaining that blog with fresh, interesting content that drives traffic to your website and entices new vi

July 29, 2013 byMarcela De Vivo

10 B2B Content Marketing Best Practices

Content marketing is a newish term for an oldish concept: surround your customers with information and education they need to feel motivated

B2B marketing, blogging, content marketing, content strategy

July 24, 2013 byLaurie Beasley