How to Use Online Marketing to Drive Local Sales

In the huge community that deals with digital marketing, there is no shortage of advice for business owners and marketers: a million and one

google+, local, local search, small business

March 24, 2015 byEmily Everett

What the Acquisition Means for OMI (and popexpert)

  In a single word, More. Just like the famous scene in the Matrix when the villain, Agent Smith, confronts our hero Neo and asks f

eLearning, online class, popexpert

March 20, 2015 byAaron Kahlow

Gaps and Trends: Where eLearning Fits Into the Social Media Landscape

All of us in the marketing world like to think of ourselves as experts, but the truth is that we all have gaps in our knowledge. Many of us

digital marketing, eLearning, snapchat, social media strategy, social media trends

March 17, 2015 byEmily Everett

How To Reach New Social Audiences Through Networking

No business, whether small and local or huge and international, can skip social media these days. But take heart – engaging in social media

networking, Social Media Marketing

March 15, 2015 byEmily Everett

3 Pioneering Lessons for Every Agency from JWT: Creative Agency Digital Convergence

Three things every agency can learn from the story of how the world’s most iconic creative brand agency is pioneering digitally once again.

digital learning, eLearning

March 13, 2015 byAaron Kahlow

An Open Letter: Why I Sold the Business

From Aaron Kahlow, CEO and Founder, Online Marketing Institute: The age old story of swinging big vs. living easy. By now, most of you have

eLearning, OMI, popexpert

March 10, 2015 byAaron Kahlow

Excuse Me, Your Data is Showing

You don’t want to be caught with your data exposed. If your organization is still struggling with data management, you are at risk of drowni

big data, customer insights, customer segmentation, customer segmenting, data, how to get big data, how to get big data on customers, how to get customer data, how to get data on customers, how to progressive profile customers, marketing big data, marketing data, progressive profiling, segmentation

February 26, 2015 byBrad Messinger

Marketing to Millennials: How to Reach and Convert Gen Y

Full disclosure: I fall squarely into the millennial demographic, so I’m hardly an impartial judge on this subject. But I’ve also got a lot

marketing to millennials, millennials, social media, word of mouth

February 24, 2015 byEmily Everett

How Sweating the Small Stuff Will Lead You to Marketing Success

Parts of your digital marketing experience stink. I guarantee it. There are dead ends you know about on your web site. There are mobile mish

creating a marketing plan, detailed marketing plan, digital marketing, digital marketing strategy, how to be a good marketer, how to be a marketer, how to create a marketing plan, how to create marketing strategy, how to launch marketing, how to market, marketing plan, marketing strategy, marketing success, online marketing, online marketing strategy

February 19, 2015 byJeannie Walters