In this webinar we'll explore how the most successful companies have reimagined a bold new future and engineered a digital transformation. Our expert, Barney Loehnis, has worked with companies and their clients like Warner Bros, Ogilvy & Mather, Dentsu Aegis & Mercer Consulting to adapt to the new reality, innovate and thrive. We'll look at how far the term 'digital" applies across a business' interests, the role that marketing plays in transformation and discuss what drives failure and success. Whether you're marketing movies, medicaid or fast moving consumer goods there'll be something for you here.