What you will learn:

• Create a professional-looking Facebook page
• Optimize your Facebook page to reach your social media marketing goals
• Incorporate Facebook advertising and paid promotion into your advertising budget
• Highlight the difference between ad types and their goals such as driving traffic, increasing page likes, boosting reach and encouraging engagement
• Define your audience demographics including personal interests, location, gender, and more
• Leverage Facebook Insights and it’s main elements so you can accurately measure your social media strategy
• Establish Facebook business goals

… and much more.

By completing this course, you will be able to:

• Set up your profile pages
• Determine what and when to post
• Utilize Facebook advertising
• Navigate Facebook Insights