Social media search marketing classes provide a framework for leveraging search engine optimization (SEO) for social media networks such as Facebook, Twitter, Google+, LinkedIn, as well as YouTube to increase visibility in search engine results and enhance brand awareness. Through using effective keywords, social media marketers can optimize their social networks to show better in the search engine results for their target audience. Search and social media marketing experts understand how to use social media SEO to optimize their social media content using these keywords and drive more traffic to their social media channels. Today search engines are the gateway to the web with over 60% searchers turning to Google to find what they need and it is more imperative than ever for brands to implement search-friendly social media strategies. This social media and SEO marketing class How to Optimize Social Media for Search, led by Brandon Whalen, highlights effective social media strategies for better organic visibility.