Name: Planning SEM Campaigns: Establish Goals & KPI’s
Author: Ty Martin

Planning SEM Campaigns: Establish Goals & KPI’s

In this course, students will learn how to plan the initial elements of a paid search campaign. We’ll cover how to establish goals and KPIs, plan conversion tracking requirements, and determine the appropriate budget. This course is relevant for students who want to learn the initial steps of planning a paid search campaign.

About this Class

10:33

Minutes of education

Video Lessons

Format

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Instructor

Ty Martin

Ty Martin is an award-winning digital marketing strategist, product developer and team leader who has driven growth for numerous B2B and B2C companies including Symantec, AAA, Gap, Clorox and PetSmart. His company, Ad Bacon (www.adbacon.com), delivers innovative technology and expertise that enhances search, so more.