Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires, concerns, and goals. Many businesses fail to look beyond a basic list of customer attributes to learn what really motivates their customers to buy. Learn how to look beyond basic demographic information for your potential customer group. Build your ‘perfect customer,’ and learn how to talk to more of them. Learn the secrets to getting inside your target market’s head, and understand what drives them from curiosity to conversion.