B2B Digital Learning Fast Track
Overview
This fast track makes it easier for marketers to learn and leverage B2B digital marketing. If you are a B2B marketer, following and completing this track will give you the quickest and most direct route to drive business results with digital marketing. While you can take the classes in any order you wish, we recommend you watch them in sequence to get the most from your learning experience.
Classes
Introduction to Digital Marketing
If you are new to digital, this is the ideal place to start.
Fundamental Best Practices of Digital
Time to move into each discipline of digital and get a handle on how each works.
A digital destination is a place online where a target audience can interact and learn more about a brand. This class details five types of destinations and uses real brand examples to demonstrate...
Audiences aren’t just average, generic, or a series of demographic information. Your customers have a certain language they use to talk about their needs. They have unique fears, desires,...
Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process. This course will teach you the...
73% of B2B leads passed to sales are not sales ready. When marketing passes leads to sales too soon, it can make sales distrustful of the lead generation process in general. That’s where lead...
There are many misconceptions about social media – and what it is or isn’t good for when it comes to delivering business value for B2B organizations. This initial class introduces some...
If the thought of creating a comprehensive social media strategy gives you one of those “deer in the headlights” moments, this class will help. Using a proven framework, this class will offer...
Sales and marketing are not naturally aligned. While both ultimately want to bring more customers to the business, they often work at cross-purposes to accomplish this goal. In this course, learn...
Digital Strategy & Planning
Now that you understand the fundamentals, now it’s time to build a plan. Here’s how.
How To Section
Watch these classes to show you “how to” get started with any efforts in B2B digital marketing.
Integral social media has quickly become key to prolific content marketing. A focus on improving content marketing can result in building buzz about your business among prospects and clients, boost...
Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across...