James has had a long career in high tech marketing using Agile principles before he knew that’s what they were called. He’s been a senior executive at small private and large public companies, primarily in leading functions such as product management, marketing, sales, business development. James has learned that these foundational principles work across industries. He’s worked in several industries including in enterprise software, computer storage, test equipment, consumer electronics and alternative fuel and energy products. He began his career as an Agile coach in 2013, specializing in non-IT environments like marketing and sales enablement departments. He is a well-known speaking and author on the topic of Agile in Business.