Scot Wheeler is the Director of Marketing Analytics and Consumer Insights at the online grocer Peapod. Scot is also an adjunct lecturer in Integrated Marketing Communications at Northwestern University, where he teaches Digital Analytics. He is a leader in digital analytics delivery, with over a decade of experience overseeing teams in developing consumer intelligence, conducting cross-channel performance evaluation, prospect conversion propensity scoring, environmental trend analysis, testing, targeting and optimization, and predictive modeling for budget allocation and response forecasts.