Webinar
Think Like a CMO: Are You Future Ready?Sign up now for this free event.
July 25th at 12:00pm PDT
Students will learn the necessary steps they must take before sending a single email, starting with how to build an email database. The course covers the back-end details of how to produce and manage email campaigns, and how to set up a content calendar for consistency and frequency.
Objectives
- Explain the importance of online signup
- Identify essential and non-essential parts of signup form
- Identify factors to enable customer service or or other staff to capture emails
- Identify valuable attributes to look for in an ESP
- List questions to ask before purchasing email marketing software
- List questions to determine proficiency level and workload of in-house creative staff
- List and explain the vital questions to ask when hiring email freelancers
- List factors to determine your ROI of hiring an outside agency
- List factors that determine email frequency & deadlines
- Discuss how e commerce-related factors can impact email promotions
- Use this calendar template to guide in setting up your own content calendar
About this Class
29:01
Minutes of education
4
Video Lessons
Instructor
Darcy Grabenstein
Darcy Grabenstein has more than 15 years of experience in digital marketing, with a heavy emphasis on e-commerce. In the realm of email marketing, she has worked on both the creative and production sides of the business. As a senior copywriter, Darcy has written email copy for clients ranging from large corpora more.
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