Engaging with Mobile Marketing

Proper engagement is an important aspect for successful mobile marketing. In this course we will examine the different aspects of engagement on mobile devices, the value of responsive design and engagement using elements that include video and interactivity.

Objectives

Discuss the common mobile use practices
Identify and demonstrate common mobile engagement issues
Explain mobile content
Demonstrate the different type of mobile content
Examine the best content for your mobile marketing
Formulate the best mobile content for your business
Describe responsive designs
Demonstrate how responsive design works
Discuss video use on mobile devices
Examine forms of engagement with video
Examine the different type of interactive platforms
Discuss the value of interactivity
Examine Mobile Marketing Automation

About this Class

39:08

Minutes of education

Video Lessons

Instructor

Marushka Andrews

Prior to working in academics, Marushka Andrews gained practical experience in the work field where she held different positions. In 2012 she had her first teaching experience as a part timer. August 2013, Marushka embarked on a new journey as a full time lecturer for the Marketing program of the Faculty for Ac more.