Webinar
Think Like a CMO: Are You Future Ready?Sign up now for this free event.
July 25th at 12:00pm PDT
In this course, learners will be able to explain the tools required to run an effective campaign as well as discuss terminology and best practices for SEM, Display Ads, Affiliate marketing and Programmatic ads. Learners will benefit from an understanding of all that is offered in digital advertising and how to use digital advertising successfully.
Objectives
- Define Display Ads
- Compare display ads w/ Other Digital Mrktg Types
- Define Affiliate Marketing
- Identify ways Affiliates are promoted
- Define Programmatic Ads & how they work
- Discuss how Programmatic Ads can drive PPC (Pay Per Click)
- Discuss how Programmatic Ads create new prospecting strategies
- Define Programmatic Ads & how they work
- Discuss how Programmatic Ads can drive PPC (Pay Per Click)
- Discuss how Programmatic Ads create new prospecting strategies
About this Class
32:20
Minutes of education
4
Video Lessons
Instructor
Dan Gallo
Dan Gallo founded The Allasso Group in April 2006 after selling Mentor®, an EPSS app he created which served +55 million B2B/B2C users. Previously he was Communications Consultant on over 200 IPO’s, and produced dozens of major corporate events. Since 2006 he’s served 3 years as Small Business Consultant & more.
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