How to Pick the Right Digital Distribution Channels

Students will learn how to select content distribution channels based on their needs and the needs of their audience. Through this, they will be able to better utilize current content to meet their business and marketing goals.

Objectives

Define the four types of content marketing channels
Explain how distribution channels should reflect audience needs
Compare and contrast the strengths of different distribution channels

About this Class

13:19

Minutes of education

Video Lessons

Instructor

John Baker

John has been working as a digital marketing specialist in agencies for about 20 years and believes passionately that technology can change marketing for the better. He started in 1995 at a little digital agency called Modem Media as an MBA intern and never looked back. His career has allowed him to really see more.