Webinar
Think Like a CMO: Are You Future Ready?Sign up now for this free event.
July 25th at 12:00pm PDT
In this course, you will learn about modern technical aspects of SEO, which are foundational to building websites for SEO success. You will learn aspects of what makes a websites code search engine friendly, how bots can crawl and index your website’s content, how algorithm updates can impact your website and what to do in the event of a major impact from an algorithm change. Finally, you will learn about monitoring your SEO performance.
Objectives
- List 6 basic elements of SEO friendly UI/Design
- Describe what makes a website’s code search engine friendly
- Classify SEO tags by crawl efficiency and keyword optimization.
- Describe what additional information schema tags provide to search engines beyond HTML code.
- Explain how crawlers access & index content
- Explain what impact an algorithm update has on search engine rankings.
- Describe how search engine algorithm determine quality and what factors influence rankings.
- Classify website rankings changes as manual penalty vs. algorithm update vs. poor optimization.
- Describe actions to take when negatively impacted by an algorithm update
- Describe how to develop SEO monitoring
- Describe how the HTML improvements report in Google Search Console can help identify duplicate content
- Explain how GSC crawl reports can be used to determine site SEO health.
- Describe use for GSC test tools for SEO diagnostics
What’s New
