In this course you will learn how to use the potential of Snapchat and Instagram commercially. You will also understand the strategies applied by the most creative brands across automotive, fashion and FMCG industries.
Objectives
- Describe different types of Snapchat ads
- Explain the advantages of advertising on Snapchat
- Compare ads creation on Snapchat vs Instagram
- List all elements that can be measured on Snapchat
- List all elements that can be measured on Instagram
- Describe the most useful engagement metrics for your social media strategy
- Describe the ways of using Snapchat commercially
- Discuss the concept of real time marketing used on Instagram
- Compare visual communication’s formats on Snapchat and Instagram
- Explain how to make your visual communication more powerful.
- Explain the success behind the fashion brands campaigns on Instagram
- Compare Snapchat fashion brands campaigns with those on Instagram
- Discuss the elements of automotive brands’ social media strategy on Instagram