Think Like a CMO

The “Think Like a CMO” Master Class Series is aimed at both young and more seasoned professionals all of whom are facing the challenges of being a modern marketer. CMOs from McDonalds, Chrysler, CapitalOne, Hersheys, Ally Financial, Wunderman, 1-800-Flowers and other leading organizations share lessons learned from working up the ladder to reach the C suite. These are CMOs who are passionate about their work and are eager to nurture others and share the wisdom gained by overcoming the challenges of a continuously evolving and increasingly complex role.

What you will learn:

How to establish CMO priorities
About the CMO Role in the C-suite
Developing knowledge and relationships outside your department
Key tools to be a successful leader
The importance of digital transformation
How to develop and maintain talent in the organization
Understanding generational differences and how it impacts marketing choices

and much more

Curriculum

Part 01.Digital Transformation

Digital Transformation

Are You Prepared for #DigitalTransformation?

Are Your Marketing & Communications Designed for a Digital World?

Is Marketing playing the Right Role in Product & Service Development?

Is your Digital Workplace Fueling #DigitalTransformation?

How to Create the Blueprint, Roadmap and Structure for #Digitaltransformation?

How to Walk the Talk of #DigitalTransformation?

Part 02.Future Ready with Jamie Gutfreund

Are You Future Ready?

Know Your Audience

Realism and Idealism: Understanding Gen Z

Understand their world: Wantedness

Are You Future Ready?

What Does it Take to Become Future Ready?

Conclusion with Hands-On Tools for Leading an Internal Session and Drive Discussion

Part 03.In the Line of Fire with Peter Horst

Challenges of a Modern CMO

Part 04.Priority on Growth with Deborah Wahl

Four Key Areas for CMO Success

Priority on Growth

The CMO role in the C-Suite

The Creative Dilemma

Where the Money Meets the Road: Investing Marketing Dollars for Growth

Think Like a CMO

3.1

Hours of education

Video Lessons

Format

Classes are in video format and can be completed at your own pace.
Each video class is part of a larger set.
After each lesson, there is a mini-quiz you must pass in order to continue with the class.

Free with Subscription

Enroll now