Digital Marketing Starter Kit

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There’s so much to learn about digital marketing that it’s hard to know where to start. To help you master the basics and see how easy it is to learn with OMI, we’ve created a FREE Digital Marketing Starter Kit. Click below to access six short videos to help you lay the groundwork for becoming a digital marketing expert.

The Digital Marketing Starter Kit will help you,

  • Understand the history and evolution of digital marketing
  • Learn the ins and outs of the various types of online media used for content promotion
  • Build a solid understanding of social media and content
  • Begin to understand The Marketing Funnel (how to direct people down your funnel for conversions)

Like what you learn here, then start your free 10 days trial now

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History and Evolution

Class Overview:

In this class, learners are offered a foundation to digital marketing. Learners will be able to identify the evolution of marketing as well as define digital marketing, social media marketing and content marketing.

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What is Social Media Marketing?

Class Overview:

In this class, learners will be able to list the components that make up social media marketing and identify the different ways to use social media in their overall marketing strategy.

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What is Content Marketing?

Class Overview:

In this class, learners will be able to define content marketing and identify types of content that can be created and used in their content marketing strategy.

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Types of Media Used for Content Marketing

Class Overview:

In this class, learners recognize the key components to content creation and associate types of media used for content marketing.

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Components of a Digital Marketing Campaign Part 1

Class Overview:

In this class, we discuss the various elements and terminology found within a typical digital marketing campaign and begin to learn how to create a sales funnel. In addition, learners will be able to identify different digital marketing campaign methods used to drive prospects into the sales funnel.

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Components of a Digital Marketing Campaign Part 2

Class Overview:

In this class, we discuss the various elements and terminology found within a typical digital marketing campaign and begin to learn how to create a sales funnel. In addition, learners will be able to identify different digital marketing campaign methods used to drive prospects into the sales funnel.

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Your evolution starts here. Try our classes for free.10 day free trial

10 day free trial